An Apple TV that really competes with Roku and Amazon could possibly be available on the market by the top of the yr. Based on analyst Ming-Chi Kuo in a tweet, Apple would launch a brand new Apple TV “that improves value construction” within the second half of 2022.
It’s about rattling time.
At the moment, Apple sells three Apple TV fashions. Its 4K Apple TV is available in 32GB and 64GB capacities and retails for $179 and $199, respectively. That’s a very good deal for what you get from the 4K Apple TV. Other than Nvidia’s Protect lineup, no set-top field actually has the identical help for a variety of house theater requirements and codecs that the Apple TV 4K does. It’s the gold customary for skilled house theater installers and is especially praised for its EDID capabilities.
EDID, or Prolonged Show Identification Information, mainly tells your set-top field, or Blu-Ray participant, or different gadget, what sort of show you’ve plugged it into. Units that do unhealthy EDID handshakes might try to play HDR content material when your TV can’t help it or, worse, suppose your TV is incapable of HDR and deny you that candy dynamic vary you most likely paid for. Roku, Amazon, and a variety of different set-top packing containers may be fairly awful at these handshakes and giving your TV the very best quality sign it could deal with from any given streaming supply. Apple nails it.
However whereas the extra budget-friendly Apple TV HD shares the identical crackerjack EDID dealing with, it lacks all the opposite goodies that make the 4K a must-buy for house theater nerds. It solely helps as much as 1080p, and at $149, it’s a terrifically unhealthy purchase. Like, you’re higher off saving your cash sort of unhealthy purchase.
Which is an issue for Apple. The corporate needs to promote its providers to you, together with Apple Health (which solely works on Apple gadgets) and Apple TV Plus. It’s labored diligently with different set-top field suppliers and TV makers to get these merchandise on their gadgets, however that’s actually not sufficient to compete with Roku and Amazon, which every have set-top packing containers that begin at properly beneath $50 and have a lot of the identical capabilities because the $149 Apple TV HD.
An Apple TV stick that begins at $99 or decrease with AirPlay 2 help, that wonderful EDID dealing with, and the power to sort out Health could be far more interesting. That’s nearer in value to the sticks provided by Roku and Amazon. It could nonetheless be costlier, however no less than it might be beneath $100.
However any cheaper Apple TV gadget would nonetheless depart me questioning — what the heck is the purpose of the Apple TV HD then? To only half cash from the wallets of people that aren’t paying consideration? With its excessive value and decrease decision output, it doesn’t make a variety of sense as a product at its present value. It might find yourself getting a value drop to beneath $100, and a brand new gadget with 4K help might take its place within the center.
Kuo’s tweet doesn’t actually present readability on the place this new gadget would sit within the Apple TV lineup, so it’s anybody’s guess at this level. (In the event you truly know, be happy to drop us a line at email@example.com.) It might even change the Apple TV HD altogether.
No matter this potential new product finally ends up being, let’s hope it’s cheaper than the present choices and that it has a greater identify. We’ve acquired Apple TV 4K, Apple TV HD, Apple TV Plus, and the Apple TV Up Subsequent app; if we add Apple TV Stick or no matter to the lineup, I genuinely fear for Google’s search algorithm when folks google “Apple TV.”
Supply: The Verge